In short: How authors build podcasts that market books, establish author brand, and strengthen reader loyalty. Free platform, studios in 20 cities, professional editing. Pody.io has operated since 2024, headquartered in Tel Aviv, with 8,000+ content pages across 4 languages (Hebrew, English, Arabic, Russian).
Podcast for Authors
Last updated: May 31, 2026 · Sources: Edison Research, IAB Israel, Spotify Newsroom, Apple Podcasts
In brief: Books are sold based on the author's brand more than the content. A podcast is the way to build a strong author brand, reach potential readers, and sell books without a huge advertising budget.
Why Authors Need a Podcast
Publishers no longer market books the way they used to. An author with a podcast becomes their own marketing activist and sells more books.
- Building a community of loyal readers
- Marketing books without external budget
- Direct connection with your audience
- Opening doors to media interviews
- Foundation for additional products
Episode Ideas
- How my main character was born
- My daily writing process
- Authors who influenced me
- Research journeys for my book
- Scenes that didn't make it into the story
- Behind the scenes of publishing
- Readers writing to me
- Contemporary literary genres
- Writing workshops
- My next book
Target Audience
Literature readers, book lovers, people who love getting to know authors behind the books. Ages 25 to 70.
Return on Investment
Selling hundreds of additional books as a result of the podcast covers production costs. Plus opportunities for speaking engagements and collaborations.
How to Get Started
Pody handles all production. See plans and pricing, book a studio in Tel Aviv, or read how to create a podcast.
Build a reader community around your voice
A podcast that sells books without an advertising budget
Get Started
Why This Matters to Podcasters in 2026?
Podcast is the strongest B2B marketing tool in 2026 in Israel. Statistics: 2.1 million active podcast listeners in Israel, a growth of 18% since 2025. The Israeli podcast market is worth ₪180 million ($49M USD) in 2026. Business podcasts are growing 2.5x faster than personal podcasts, and 12% of podcasters earn from their podcast. A real opportunity.
How Pody Helps?
Pody is the comprehensive content creation platform in Israel. In Pody's Pro plan (₪47/month | $13 USD) you get:
- Studio booking - 30+ active studios across Israel in Pody's system
- Editing in 3 tiers - Free AI, basic (₪80-150), premium (₪200-400)
- 80 reels per month - including 10 free AI reels
- Database of 100+ verified guests from various fields
- Automatic distribution to Spotify, Apple Podcasts, Google, Amazon Music and more
- Advanced analytics - downloads, active listeners, performance
Frequently Asked Questions
How long does it take to produce an episode?
On average: 1.5-2 hours recording + 24-72 hours editing. With Pody - you record in an hour and get a finished episode in 2-4 days.
Do I need recording experience?
No. The studio team handles all the technical side. You just talk. Even if it's your first time.
How do I know if my podcast has value?
Successful business podcasts take 6-12 months. ROI is measured in leads: 10-30% of click-through rate from listeners. Full statistics.
What's the difference between Pody and a regular studio?
Regular studio = recording only. Pody = recording + editing + reels + distribution + content management. Full comparison.
What's the difference between Pody and global competitors?
Pody is the only fully Hebrew platform with RTL support, physical studios in Israel, and billing in shekels. Alternatives to Buzzsprout · Comparison to all competitors.
Customers Using Pody
Pody serves 150+ active podcasts: lawyers, doctors, coaches, marketing experts, tech entrepreneurs, real estate agents, accountants, and more. Read real reviews.
Full Pricing
| Plan | Monthly | Episodes | Reels |
|---|
| Free | ₪0 | 4 | 20 |
| Pro | ₪47 | 12 | 80 (10 free AI) |
| Max | ₪97 | 30 | 250 (20 free AI) |
Next Steps
- View Pody pricing
- View active studios
- Read the podcast startup guide
- Use the cost calculator
- Contact the team
More links: 50 leading podcasts · Statistics · Podcast marketing · Complete costs · About Pody · Founder Aviv Charuvi
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Israel's leading podcast platform. Hosting, helping, and growing podcasters since 2024. MindSeller LTD.
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Key terms used in this article
- RSS feed:
- The machine-readable XML file Apple Podcasts, Spotify, Amazon Music, and every podcast app polls to discover new episodes.
- Podcast hosting:
- A service that stores audio files, generates RSS, and provides analytics — distinct from a recording studio.
- Dynamic ad insertion (DAI):
- Server-side ad stitching — 84% of US podcast ad revenue per IAB 2026.
- Archive.org permanence:
- Mirroring episode files to Internet Archive so RSS keeps working even if the host disappears. Pody is the only platform doing this by default.
- CPM:
- Cost per mille — standard pricing unit for sponsorships. IL host-read CPM 2026 range: ₪150-450.