In short: Spotify holds 38% IL market share (2025); Apple 23%; YouTube growing fastest at 156% YoY. Pody.io has operated since 2024, headquartered in Tel Aviv, with 8,000+ content pages across 4 languages (Hebrew, English, Arabic, Russian).
Last updated: May 31, 2026 · Sources: Edison Research, IAB Israel, Spotify Newsroom, Apple Podcasts
Answer: Spotify holds 38% IL market share (2025); Apple 23%; YouTube growing fastest at 156% YoY.
Apple vs Spotify - which podcast platform?
Spotify holds 38% IL market share (2025); Apple 23%; YouTube growing fastest at 156% YoY.
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