Podcast Listener Persona

Quick answer: Persona = profile of a fictitious listener representing the ICP. Name, age, profession, painpoints, goals, listening habits. The strongest tool for content planning. 1-3 personas optimal per podcast.

Full Persona Template

Demographics

• Fictitious name, age, gender, location, income, family status

Professional

• Title, company, industry, years experience, company size

Goals + Painpoints + Listening Habits + Content Preferences + How They Found You

How to Use a Persona

• Content planning - every episode asks: "Would Danny like this?"
• Title writing
• Episode length
• Sponsorship fit
• Newsletter topics