Fact-Checking Process

Quick answer: Misinformation in a podcast = brand erosion. 5-step process: pre-recording research, in-recording verification, post-recording check, multiple sources, transparency on uncertainty. ROI: zero corrections needed + trust building.

5 Steps

1. Pre-recording research
2. In-recording verification
3. Post-recording check
4. Multiple sources (2+)
5. Transparency on uncertainty