Fact-Checking Process לפודקאסט

תשובה מהירה: Misinformation in podcast = brand erosion. 5-step process: pre-recording research, in-recording verification, post-recording check, multiple sources, transparency on uncertainty. ROI: 0 corrections needed + trust building.

5-step process

Step 1: Pre-recording research

• List all factual claims in outline
• Verify each with 2 sources
• Note source for each claim
• Update outline with verified info

Step 2: In-recording verification

• If unsure during recording, say so
• "I'll double check that"
• Pause + verify if critical
• Note for post-editing review

Step 3: Post-recording check

• Listen to recording
• Note any factual claims made
• Verify each post-recording
• Edit out errors if needed

Step 4: Multiple sources

• 2 independent sources minimum
• 3 for controversial claims
• Primary sources preferred
• Recent sources for current topics

Step 5: Transparency on uncertainty

• "I'm not 100% sure"
• "This is my interpretation"
• "Sources differ on this"
• "Latest data I have is..."

tools fact-checking

• Google Scholar - academic verification
• Snopes - myth debunking
• FactCheck.org - claim verification
• Perplexity - cited research
• Wayback Machine - historical sources

common error categories

correction protocol

1. Acknowledge mistake publicly
2. Issue correction (next episode + social)
3. Update show notes
4. Update transcript
5. Apologize sincerely

building trust through accuracy

• Listeners value humility
• Corrections = credibility paradox (more trust)
• Don't pretend perfect
• Show your process
• Sources cited frequently

liability protection

• Disclaimers in show notes
• "Personal opinion" markers
• Liability insurance
• Legal review for major claims

case studies

• NPR - gold standard fact-checking
• The Daily - full transparency
• This American Life - rigorous editing
• Joe Rogan - improved over time

טעויות

• Skip pre-recording research
• Rely on memory for facts
• One source for big claims
• אין correction policy
• Defensive when wrong