Episode Titles That Drive Listens

Quick answer: Optimal title is 40-60 characters, starts with a number or question, ends with a promised value. Edison study (50K titles): titles with a number in the first 3 chars get 23% more clicks.

3 Winning Formulas

1. Number + topic + result - 5 mistakes I made recording my first podcast
2. Direct question - Why isn't your podcast growing? With Dan Levy
3. Counter-intuition - Why I'm shutting down my own podcast

Optimal Length

Power Words That Lift CTR

• Mistakes / errors
• Truth / secrets
• Why / how
• Forbidden / must
• Behind the scenes

What Not to Do

• Don't lead with episode number (Episode 47:)
• Don't include podcast name (already shown above)
• Don't use clickbait that doesn't deliver