Online Course Through Your Podcast

Quick answer: Podcast = 80% of trust building. Course = monetization. Listener-to-student conversion: 2-5% (vs 0.1% random). A 5,000-listener podcast = 100-250 potential students per launch.

Course Structure That Works

• Length: 4-8 hours content (no more — completion drops)
• Structure: 5-8 modules, 4-6 lessons per module
• Content: 5-15 min videos + practical exercise + checklist
• Community: Discord / Slack
• Certificate of completion (important for B2B)

Pricing

Launch Sequence — 4 Weeks

1. Week 1: pre-announcement, ask audience their biggest struggle
2. Week 2: free deep training — 60-min webinar
3. Week 3: open enrollment — early bird 33% off
4. Week 4: close cart — last chance + bonus