Cohort Analysis לפודקאסט

תשובה מהירה: Cohort = group by signup/discovery month. Track them over time. Insight: when do listeners drop off? What episode hooks them?

איך עושים

1. Group listeners by month signed up
2. Track each cohort over 12 months
3. Plot retention curve per cohort
4. Identify drop-off points
5. Identify "sticky" episodes
6. Adjust onboarding

insights typical

• 30% drop after episode 1 (didn't fit expectations)
• 20% drop after episode 5 (didn't form habit)
• 10% drop month-over-month (natural churn)