Podcast Analytics — Reading It Right

Quick answer: 5 main metrics: downloads, unique listeners, completion rate, retention curve, demographics. Spotify and Apple show data differently — you need to know how to read each one.

5 Metrics That Matter

Retention Curves — Where They Drop

• 0-30 sec — if 30%+ leave = weak hook
• 1-3 min — if 20%+ leave = intro too long
• Mid-episode — drop at mid-roll = ad too aggressive
• Last 10 min — 40%+ leaving = episode too long

How to Use Data for Action

1. Retention drop at 15 sec = rewrite intro
2. Demographics off-ICP = change marketing
3. Low completion = shorten episodes
4. Highly engaged demo = double down marketing there