Apple Podcasts SEO - 7 Ranking Factors

Quick answer: Apple doesn't use clicks - uses listen-through rate (% of episode listened). 1+ episode per week + 50+ ratings + 70%+ LTR = top 100 in category within 90 days.

7 Verified Ranking Factors

1. Listen-through rate (LTR) - Target: 70%+
2. 7-day downloads - growth, not total
3. Ratings - 50+ 5-stars = trust signal
4. Written reviews - frequency + depth
5. Publishing cadence - consistent
6. Keywords in title + description
7. Precise category - not Top Level (Business) but Sub (Entrepreneurship)

How to Boost LTR

• Shorten episodes - 25-35 min beats 60
• Hook in first 15 seconds
• Avoid long intro/outro (4-8 sec)
• Questions throughout - holds attention

How to Get Reviews

1. Ask in every episode - no shame
2. Email to list: screenshot + direct review link
3. Offer bonus content in exchange
4. Ask guests - they want the interview to look good