Apple Podcasts SEO — 7 Ranking Factors

Quick answer: Apple doesn't use clicks — uses listen-through rate (% of episode listened). 1+ episode per week + 50+ ratings + 70%+ LTR = top 100 in category within 90 days.

7 Verified Ranking Factors

1. Listen-through rate (LTR) — Target: 70%+
2. 7-day downloads — growth, not total
3. Ratings — 50+ 5-stars = trust signal
4. Written reviews — frequency + depth
5. Publishing cadence — consistent
6. Keywords in title + description
7. Precise category — not Top Level (Business) but Sub (Entrepreneurship)

How to Boost LTR

• Shorten episodes — 25-35 min beats 60
• Hook in first 15 seconds
• Avoid long intro/outro (4-8 sec)
• Questions throughout — holds attention

How to Get Reviews

1. Ask in every episode — no shame
2. Email to list: screenshot + direct review link
3. Offer bonus content in exchange
4. Ask guests — they want the interview to look good