About Aviv
Aviv Charuvi is an entrepreneur based in Tel Aviv-Jaffa who began building Pody in 2024. His background spans product design and software engineering, and the problems he kept encountering as a podcast listener and content creator eventually became the product he built full-time. Before Pody he worked across technology and digital product roles in Israel, which gave him a practical sense of what makes software genuinely useful versus what just looks good in a pitch deck.
The premise behind Pody came from a simple observation: Israel has a growing podcasting culture (Spotify's 2026 Hebrew podcast report and YouTube's own 2026 data both point to consistent listener growth in Hebrew content), but the tooling available to Israeli creators was either English-only, priced in foreign currency, or completely disconnected from local recording studios. Aviv set out to build something that treats Hebrew-first podcasting as a first-class citizen, not an afterthought.
Today Aviv runs both the product and the company, MindSeller LTD (company number 515284891), from its registered address at Yigal Alon 155, Tel Aviv-Jaffa. He writes code, talks to studios and creators, and makes the product decisions himself. That tight feedback loop is intentional.
Current Role
Aviv is Founder and CEO of Pody, a podcast and content creation marketplace at pody.io. The platform connects three sides of the content market: creators who need to record and produce podcasts, recording studios across Israel that offer professional spaces and equipment, and video editors who take on editing work through the platform.
On any given week his work spans product engineering (Pody runs on React, TypeScript, Supabase, and Vercel), studio partnerships, creator onboarding, and the AI pipeline powering automated reel generation. He holds all three product domains simultaneously because, at this stage, that is the right way to stay close to real user problems.
What I Built
- Studio booking system. Creators can discover and book from 6 verified recording studios across Tel Aviv, Jerusalem, Haifa, Petah Tikva, Hadera, and Netanya. Studios manage availability, packages, and client communications through a dedicated panel.
- AI reel editor pipeline. The reel editor generates short-form clips from podcast recordings using AI scoring, loudness normalization, caption keyword highlighting, and cross-fade transitions. Heavy processing runs on a separate Hetzner server to keep the main application fast.
- Archive-first storage protocol. Every episode published on Pody gets a permanent copy on Internet Archive, meaning a creator's show keeps working on Apple Podcasts and Spotify even if Pody ever goes offline. R2 object storage acts as a 30-day hot cache for first-listen speed.
- 8,200-plus SEO pages. Pody publishes around 8,200 indexed pages covering studios, podcasts, episodes, and creator guides, all designed to surface Israeli podcast content in search.
- Subscription and credit system. Three tiers (Free, Pro at 47 ILS/month, Max at 97 ILS/month, VAT 18% included) govern episode and reel limits, alongside a Podyz credit system for per-action billing.
- Editor job marketplace. Video editors can claim editing assignments, work through a structured checklist with annotation tools, and receive payment through the platform after a client review flow completes.
Design Philosophy
Hebrew first, not Hebrew added later. Most software used by Israeli creators was designed in English and localized as a secondary effort. Pody is designed in Hebrew (RTL layout, Heebo typeface, Israeli pricing in shekels, VAT included by default) and then internationalized outward. That order of operations changes what the product feels like to use.
Permanence as a product feature. The archive-first storage design is not just a technical choice. It is a promise to creators that the content they build belongs to them and will outlast any company, including Pody itself. Aviv considers this the clearest competitive difference against incumbent podcast hosts.
Marketplace economics that are visible and fair. Pody takes 20% commission on studio bookings, studios keep 80%, and pricing is published on the website. No hidden processing fees. Aviv's view is that marketplace trust is built through legibility, not through contracts buried in fine print.
Tight feedback loops over large teams. Pody runs lean. Adding engineering headcount is not the right move before the core loops (booking, editing, publishing) work reliably for real creators at real studios.
Where to Find Me
The fastest way to reach Aviv is by email at aviv@pody.io. For product updates and studio news, Pody publishes on its social channels. Aviv is occasionally active on Twitter and LinkedIn, sharing notes on building the platform, Israeli podcast growth, and product decisions.
If you are a recording studio interested in joining the Pody network, or a creator who wants to know more about how the platform works, start at pody.io or email aviv@pody.io.
Press Contact
For press inquiries, interview requests, and media coverage of Pody:
Email: founder@pody.io or aviv@pody.io
Company: MindSeller LTD, company number 515284891, Yigal Alon 155, Tel Aviv-Jaffa, Israel
Product website: pody.io