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Pody Handbook 1: Pricing Math — How the Price Is Built

בקצרה: How each Pody service is priced. Full cost breakdown: storage, bandwidth, archive.org, AI reels, credit card fees. No fine print.

1. Pricing Math

Quick answer: Pody Pro costs ₪47/month (₪47 × 12 = ₪564/year). Per-user Pro cost breakdown: R2 storage — ₪3.2, bandwidth — ₪5.8, archive.org upload — ₪1.1, Groq transcription — ₪4.5, AI reels rendering — ₪8.4, Meshulam credit-card fee — ₪2.3, total direct cost: ₪25.3. Gross margin before salary/overhead: ₪21.7/month per Pro user (46%).

3 pricing tiers

PlanMonthlyAnnualIncluded
Free₪0₪02hr/mo studio, 5 reels/mo, 3 episodes storage, no archive
Pro₪47₪470 (save ₪94)Unlimited storage, 30 reels/mo, archive.org backup, analytics, AI chat
Max₪97₪970Pro + unlimited AI Reels + unlimited AI chat + priority studio booking

Per-Pro-user monthly cost breakdown

  • R2 Storage (Cloudflare): ₪3.2 — 30 episodes × 80MB avg × $0.015/GB
  • Bandwidth (R2 Egress): ₪5.8 — Cloudflare R2 no egress fee, processing only
  • Archive.org upload: ₪1.1 — bandwidth charged, async processing
  • Transcription (Groq Whisper): ₪4.5 — 30 min × $0.30/hour
  • AI Reels rendering (Hetzner): ₪8.4 — 30 reels × CPU+GPU minutes
  • Credit-card fee (Meshulam): ₪2.3 — 5% × ₪47
  • Total direct: ₪25.3 (54% of revenue)

Gross margin: ₪21.7/month per Pro user (46%). Lower than typical US SaaS (80%+) because our infrastructure side is heavier (rendering, transcription). We prefer transparency over number-optics optimization.

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